Being a successful farmer in the 21st century means more than owning a tractor and a few acres. It means having the ability to adapt to constantly changing situations and environments, staying up-to-date on cutting-edge technologies, and knowing how to effectively communicate with employees, the public, government officials, salesmen, scientists, and lawyers, just to name a few. What’s sometimes overlooked when we talk about all of the important things farmers do is the simple but essential act of farmer-to-farmer communication. It’s National Pollinator Week, so today we’ll take a closer look at one way in which farmers are working together using a new voluntary communication tool called DriftWatch that is gaining momentum across the US.
